Typical timeline by project type
| Project type | Typical timeline |
|---|---|
| Landing page | 1 - 2 weeks |
| Presentation website | 3 - 6 weeks |
| Online store | 6 - 12 weeks |
| Custom platform | 2 - 4+ months |
What actually takes time
- Clarifying goals and content structure.
- Design work and approvals.
- Technical implementation and integrations.
- Receiving content from the client.
- Testing, revisions, and launch.
Why projects get delayed
In practice, delays usually come less from code and more from missing materials, scope changes, and slow feedback loops. If copy, images, and decisions arrive late, delivery shifts immediately.
How to reduce delivery time
- Start with a clear brief.
- Define who approves decisions.
- Prepare content early.
- Break the project into realistic phases.
Conclusion
The realistic timeline is the one built on clear phases and responsibilities, not on optimistic promises.